Beautiful things with a beautiful intention. The brand new, better than ever, herdy mug.

We were told by industry experts not to bother. We were told it’s too difficult trying to work with the Staffordshire potteries.
We were told to get our mug made abroad. It’s cheaper and easier. But we decided to make life difficult for ourselves!
We want you to know that your herdy mug is very special. It supports British skills and trades that are really struggling to survive. It’s special because we hired a Stoke modeller to refine and sculpt a unique shape just for us. Special because all our production tooling was made in Stoke. Special because we use a high quality, Stoke, bone china ware potter. Special because we have all our decoration works done in Stoke. Yes it’s more expensive to make, and yes, dealing with the potteries can be a challenge but we got there. We hope you will love your herdy mug!