Exciting News: Herdy Opens Its 5th Lake District Store in Ambleside!

We are thrilled to share some fantastic news with you: Herdy has just opened its fifth store in the beautiful Lake District, right in the heart of Ambleside. This vibrant town, steeped in history and surrounded by stunning scenery, now hosts our newest shop, reinforcing our deep connection to our roots.

Celebrating Our Grand Opening with a Ewe-nique Twist

To mark this special occasion, we wanted to do something truly memorable. On the opening day, Ambleside was abuzz with excitement as we welcomed our friends and fans to the new store. But the highlight of the event was undoubtedly the ribbon-cutting ceremony, which featured Heidi and Henrietta (and their pram full of lambs) – these hilarious Herdwicks were brought to life by the very talented Bread and Butter Theater Company. These charming characters added a touch of magic to the day and perfectly captured the spirit of Herdy.


Why Ambleside?

Ambleside is a town that holds a special place in our hearts. Nestled in the picturesque Lake District, it’s a hub for visitors exploring the natural beauty of the lakes and boasts a rich heritage. This makes it the perfect location for our newest store. As Diane Hannah, our co-founder, beautifully put it, "Ambleside has always been a special place for us. It's a town that embodies the spirit of the Lake District with its stunning scenery, rich history, and welcoming community. Opening our fifth store here feels like a natural next step for Herdy."

two Herdwick Sheep cutting a ribbon to open the new Herdy Ambleside shop

Introducing Herdysleep

One of the standout features of our Ambleside store is the dedicated 'Herdysleep' area. This is a first for us and something we’re incredibly excited about. Herdysleep offers a range of mattresses and bedding made right here in Britain from locally sourced Herdwick wool. Combining traditional materials with modern comfort, Herdysleep supports local farmers and promotes sustainable, ethical products.

Herdysleep bedroom display in the Herdy Ambleside store

Diane explains, "The inclusion of Herdysleep in our new store allows us to highlight the versatility and quality of Herdwick wool. It's a natural, sustainable material that offers excellent comfort and durability, making it the perfect material for our award-winning mattresses. We’re excited to share this with our customers and provide them with products that they can feel good about."

A Testament to Our Loyal Comm-ewe-nity 

In a retail environment where many businesses are facing tough challenges, Herdy’s continued growth is a testament to our loyal customer base and our commitment to quality.

The opening of the Ambleside store is a significant milestone for us. We believe this new store will become a favourite destination for both locals and tourists, offering a unique shopping experience that celebrates the heritage and charm of this incredible county and its cute and loveable Herdwick sheep.


Thank Ewe for Being Part of Our Journey

We couldn’t have achieved this without you – our wonderful Herdy community. Your support and love for our brand have helped us grow and thrive. As we celebrate this exciting new chapter in Ambleside, we look forward to continuing this journey together, bringing you more of the products you love and supporting the local communities and landscapes that inspire us.

Herdy shop front, Ambleside

So, whether you’re a local or planning your next trip to the Lake District, come and visit us in Ambleside. We can't wait to welcome ewe!

Check out all our Herdy stores HERE>