A partnership between two iconic Lake District brands will enable the International Under 18 Mountain Running Cup to be staged in Ambleside next summer.
The Herdy Company, with its world famous smiling sheep, and the running shoe specialists inov-8 are to be headline sponsors of the event, which will bring young athletes from across the globe to the Lakes.
The IUMRC is the world’s premier competition for young runners, and is being held in England for the first time, organised by Ambleside AC. They will tackle a typical Lakeland fell-race course on Loughrigg as part of a weekend festival of running, with a flag-bearing parade through the streets launching the start of the event.
Event director Duncan Richards, who has been negotiating to bring the event to the Lake District, said that the organisers were thrilled to be working with two of the most important and exciting brands in the region.
“inov-8 are the technical specialists who are synonymous with fell running, and Herdy is the welcoming face of a character that symbolises the Lakes,” said Duncan. “One enables runners to tackle all levels of fell terrain, while Herdy, inspired by the Lakes' native Herdwick sheep, knows the fells even better than the best runners!”