Herdy's New Year Round Up

Here are a few of the things that made us smile in 2023.



  • Herdy’s colour palette was ahead of the trend with Pantone’s colour of the year ‘Viva Magenta’ – a ‘full on pink’ celebration embraced by this summer’s Barbie fever!
  • We waved our Union Jacks patriotically with the launch of Herdy’s limited edition Coronation collection, ready for the crowning of our new King and Queen.
  • Burns night looked a bit different this year when we asked ewe to Herdify your haggis’ – we had lots of fun looking at your efforts!
Herdy Haggis Freebie


  • We felt all loved up as we celebrated Valentine's Day with a poetry competition. The winning poem was penned by the very talented Jane Blunt.
  • 3 Dads Walking reached an incredible milestone of raising 1 million pounds for suicide prevention charities. To help get them over the finish line, we Herdified Andy, Tim and Mike, an honour reserved for only the very few.
  • We asked you to fill our social media feeds with your furry friends on #LoveYourPetDay and you didn't disappoint! We had hundreds of pictures sent in and it was great to see so many, cute and well loved pets.
Herdy valentines poem
collection of cute dogs


  • We announced our support for St Johns Hospice Colour Dash! This year, we also sponsored the event and designed some fab-ewe-lous medals, which were given to all who took part.
  • This year's World Poetry Day Competition did not disappoint! We had loads of amazing entries sent to us. Our favourite, by Kristyn Harris, brought lots of smiles to Herdy HQ.
  • After the successful launch of Herdy’s soft and cuddly throws, we added some band new designs to the range. Who can resist Herdy’s cute and colourful smile!
Herdy sponsor the Kendal Colour Dash 2023
herdy poem
Herdy Recycled Cotton Throw - Blue


  • Herdy’s ‘Hollywood’ sign April Fool went viral reaching over 165,000 people. Did we have ewe fooled?
  • We celebrated the first Herdwick lambs of the year with an adorable picture of little Cucumber. A face to melt even the coldest heart!
  • The team from Herdy HQ huffed and puffed their way around the Kendal Colour Dash course and raised over £2300 for St John's Hospice.
ROAM FREE hollywood style sign in the Lake District
Black Herdwick Lamb
herdy staff celebrate completing the Kendal Colour Dash


  • Along with the rest of the UK, we put up our bunting and waved our Union Jacks as we celebrated the Coronation of King Charles and The Queen Consort. 
  • We put on our dancing shoes and sang-a-long to this year's Eurovision Song Contest in Liverpool (or should that be Ewe-rovision).
  • We teamed up with Lake District Mountain Rescue to launch a brand new ‘Mountain Rescue’ Ewe Tube, raising funds to support the teams in carrying out their vital rescue work in the Lake District mountains.
Little Herdy celebrates the corronation with bunting and cookies
Herdy dressed up as Sam Ryder to celebrate Eurovision song contest in Liverpool
Man wearing Herdy Mountain Rescue Ewe Tube


  • A new addition to the Herdy kitchen range was launched in June. We teamed up with the fine artisans at Croglin of Penrith to create a ewe-nique chopping board, designed and produced in Cumbria.
  • To celebrate 75 years of the National Health Service, we launch a range of fundraising products in partnership with The Bay Hospitals Charity to raise money for our local NHS trust. 
  • Elton Herdy embraced his inner glam rock star and set the stage alight at this year's Glastonbaa-ry!
Herdy Line Chopping Board | Cheese and Wine
NHS 75 year anniversary Herdy Collection
Herdy dresses up as Elton John to celebrate Glastonbury


  • We teamed up with the amazing people at Hug Rug to bring a Herdy welcome to your home with the launch of 5 new Herdy Hug Rugs.
  • We said a big THANK EWE to all the amazing staff at Westmorland General Hospital for inviting Herdy to take part in the 75-year celebration.
  • At the Royal Welsh Show we met Nicky, a Herdwick enthusiast and one of Herdy’s biggest fans, and she had the tattoo to prove it.
Herdy Hug Rug 'Hello Ewe' Doormat
Herdy celebrate 75 years of the NHS with staff from Westmorland General Hospital
Herdy tattoo


  • Three remarkable women, wearing matching Herdy T-shirts, took on the Dales Way walk. Helen, who initially planned the walk for her 50th birthday, was unfortunately diagnosed with cancer and the walk was postponed. As a Christmas gift, she inspired her friends with Herdy t-shirts and, exactly one year after her chemotherapy ended, they triumphantly finished the 80-mile journey.
  • We sent a powerful ROAR of support to the incredible lionesses as they kicked off at the Women’s FIFA World Cup.
  • In August, we met Marie, a Pediatric Nurse from Lincolnshire. Since Covid, she'd been wearing child-friendly scrubs that brought smiles to her little patient’s faces. Marie requested some Herdy fabric to craft some ewe-nique scrubs. Now, every day is a game of sheep-spotting for the little warriors under Marie's care.
roam free
Herdy celebrates the FIFA womens world cup 2023
Children's Nurse Marie wears bespoke herdy fabric smocks


  • We couldn’t baa-lieve it when Little Herdy popped up on The Great British Bake Off! Fellow Cumbrian Abbi, used Little Herdy as the inspiration for her spectacular Herdwick cake showstopper. 
  • On the 13th of September Herdy celebrated its sweet sixteenth birthday! We received hundreds of messages from ewe which made Herdy’s birthday, even more special.
  • Herdy hit London town and took part in the annual Sheep Drive across London Bridge, celebrating everything woolly and championing the Herdwick sheep.
Herdy on the great british bake off
Herdy celebrates their 16th Birthday
A Herdwick sheep at the Sheep Drive London


  • #JusticeForLittleHerdy was sweeping across social media as we waited for Little Herdy to be released from his captures (also known as HMRC). Luckily, Little Herdy passed all his health checks and made his way safely to Herdy HQ.
  • We were proud to sponsor this year’s World Champion Herdwick Sheep Award at the Eskdale show, which was won by David Harrison of Brotherilkeld Farm. Congrat-ewe-lations David, a well deserved winner.
  • To celebrate National Poetry Day, we asked you to pen a poem inspired by The Lake District. The winning poem was sent in by the very talented Joanne Graham.
Little Herdy in customs
World Champion Herdwick Sheep Eskdale Show Winning Sheep
poem winner


  • Together with our friends at Hug Rug, we brought ‘Seasons Bleatings’ to people’s homes, in the form of a fab-ewe-lously festive Herdy Christmas Hug Rug.
  • Herdy took his festive charm to the Welsh valleys and exhibited at the Royal Welsh winter fair. Gio and Lisa did a baa-rilliant job and even brought home an award for best Christmas gift stand.
  • We welcomed a new member to the flock this year. Little Sheppy was looking for his forever home and hundreds of you took him in. We can’t wait to see all the adventures he gets up to.
Herdy Christmas Hug Rug Door Mat Special Edition
Herdy team members recieving an award at the Royal Welsh show
Sheppy soft toy sat in a field looking for a home


  • We gave away lots of new Christmas freebies for you to get creative with over the festive period, including name cards, countdown calendars and even bingo cards. Which freebie was your favourite?
  • You all went barmy for Sheppy. We hope he’s settling in to his forever home!
  • The team at Herdy HQ let their hair down at the annual Christmas do! After a very busy year, the team enjoyed a beverage (or two, or three…….).
Sheppy Soft Toy
The herdy company christmas party 2023

Thank ewe for giving us such joy in 2023. We wish ewe a happy, healthy and fun-filled New Year.

Here’s to 2024!