Herdy is well known for its proudly Cumbrian roots. Why do you think that anti-racism is so critical both to Cumbria and to you / your team at Herdy?
Why wouldn’t it be? I’ve said this at other events and talks. For Herdy, Cumbria is an ‘incubation zone’ for clear thinking, a fresh approach and new ideas being born and nurtured. From here those ideas can get out - beyond Cumbria and into the world.
The story centres on a young Black girl finding her voice but also on white people recognising the need to be better allies - what does anti-racist allyship mean to you personally? As a business?
The ultimate hope is that projects like this become irrelevant because there should be no need for society and communities to address racism, but until then, we have to, so these kinds of projects are needed. Anti Racist Cumbria is on a journey. Herdy, as a business; has a purpose and beliefs. They include Inclusivity and Responsibility and this film is one of the ways we commit to those.
Your business is a local success story. What’s the one key piece of advice you would give to our young people…and our not so young people?
Be brave. Step up. Keep pushing through and consider your impact as you do so. Doing the right thing is more important than saying the right thing.