Created by Feefo, Trusted Service is awarded only to businesses that collect genuine reviews and insights. Businesses who meet the high standard, based on the number of reviews they have collected and their average rating, receive the award. This accreditation remains unique as it is based purely on interactions with real customers. As all reviews are verified as genuine, the accreditation is a true reflection of a business’s commitment to outstanding service.
Feefo gives Platinum Trusted Service awards to businesses that have achieved the Feefo Gold standard for three consecutive years or more. In normal times, the Feefo Gold Trusted Service award recognises organisations that have collected at least 50 Feefo reviews in a year and have achieved a service rating of at least 4.5.
This year, to avoid penalising businesses suffering unduly from the effects of the coronavirus pandemic, the criteria has been adjusted. Organisations that won a Gold Trusted Service award in 2019, but struggled to achieve the required number of reviews in 2020, have been assessed on an average rating over the 24-month period covering 2020 and 2019.
Ian Cylkowski, Herdysleep Social Media Manager, commented:
“We’re thrilled to receive this award because it’s about the views of real customers, our most important judges. It recognises how hard we work to give all our customers the best possible experience, even in a year as tough as 2020. We are fully committed to the highest quality of service, that’s it’s important for us to listen, understand, and respond to all our customers.”
Congratulating Herdysleep on winning this year’s award, Steph Heasman, Director of Customer Success at Feefo, commented:
“The Trusted Service award has always been about recognising companies that are outstanding in customer experience and generate great feedback from happy customers.
“This year, despite the incredible challenges of a global pandemic, so many companies using Feefo have continued to provide remarkably high levels of service and they deserve a huge amount of credit for what they have achieved. It’s why we have changed our criteria to be fair to the organisations that have struggled in such difficult circumstances. At Feefo we help our clients give their customers the best experiences possible.
“I’m confident that throughout 2021 we’ll see even greater customer experience achievements from Herdysleep as we return to something like business-as-usual.”