The Herdy Queen’s Jubilee Design

Herdy has created a very special limited edition of only 1500 Tea Towels and 1200 Mugs (Sorry - sold out) to commemorate Her Majesty Queen Elizabeth II Platinum Jubilee, celebrating 70 glorious years on the throne.

The Inspiration Behind The Design

The Queen's Outfit - a closer look

Her ‘Herdy’ Majesty’s spectacular outfit was taken from a visit to Royal Ascot in 2015, where The Queen attended with her late husband Prince Phillip. It is a snapshot of the monarch at her happiest, enjoying a day at the races!


The Crown Jewels

 The Queen is pictured above, with one of her most treasured jewels, the Prince Albert brooch. The brooch was presented to Queen Victoria in 1840 by her husband-to-be, Prince Albert, the night before their wedding. It’s suggested that the design influenced Princess Diana's famous engagement ring, now worn by the Duchess of Cambridge. 

The jewel which is made up of 12 individually set diamonds encircling a 40ct sapphire is reportedly worth a staggering £9million. However, it is not the most valuable jewel in The Queen's collection. That title goes to the ‘Nizam of Hyderabad Necklace’, which is estimated to be worth over 66 million pounds.

The Queen is very rarely spotted without one of her pearl necklaces. The tradition of monarchs wearing pearls goes back nearly a thousand years, due to their rarity at the time. It is also etiquette in high society for a lady to wear pearls in the daytime and diamonds after 6pm. 

Iconic Accessories

 Her ‘Herdy’ Majesty is depicted sporting her signature black handbag. The classic Launer leather bag is one of the Queen’s most beloved and called-upon accessories and she reportedly owns more than 200 of them!

It has remained a mystery as to what The Queen carries with her in her handbag. As she certainly doesn’t require a set of keys or some spare change! Reports suggest that The Queen likes to keep tasty treats for her corgis, a crossword puzzle from the daily paper, her personal diary, and a penknife (of all things). 

 The Queen has worn the same style of shoe for more than 50 years, made by the same shoemaker, Anello and Davide of Kensington. Each pair of shoes are made on a wooden last shaped to the exact measurements of the monarch’s foot. The Queen reportedly has a member of the royal household whose job it is to break in the shoes and reportedly has 10 pairs on rotation at any one time.

Royal Blue

Not one to shy away from making a statement, Her ‘Herdy’ Majesty is depicted in Royal Blue, reputed to be the Queen’s favourite colour. Royal Blue is believed to have originated from Somerset, where a team of textile workers invented the colour, having won a countrywide competition to make a dress for Queen Charlotte. It has been a favourite of the Royal Family ever since.

To finish the outfit the classic royal blue coat has been teamed with a statement hat in the same eye-catching shade. Decorated with ornate white flowers and blue leaves, the hat was reportedly made by British milliner Rachel Trevor-Morgan, who creates the majority of The Queen’s hats. 

Finishing Touches

The quotation placed on the back of the mug is a famous quote from Queen Elizabeth II and is taken from her 1991 Christmas broadcast. At the time, the country was in the midst of a global financial crisis and was definitely in need of a few words of wisdom from Her Majesty!


The emblem placed on the inside of the mug sees Herdy sporting some spectacular headwear. The design is based on the Coronation Crown, also known as the St Edward's Crown. It’s the centrepiece of the crown jewels collection and was made for Charles II in 1661, as a replacement for the medieval crown, melted down in 1649 by the Parliamentarians.  Decorated with precious and semi-precious stones, the original is thought to date back to the eleventh-century


Herdy is immensely proud to produce this very special momento to mark Queen Elizabeth II 70 years on the throne, a remarkable achievement by a remarkable woman.